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We are Pico

The Pico Group | Global Network

Our network spans 36 cities across the world, with agencies and businesses across Brand Engagement, Digital Enablement, and Experience Design.

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Our People

Behind Pico’s many achievements lie our talented, passionate and determined people. They are the best at what they do, and they do their best for us.

Life at Pico

50 years | Reimagine. Reinvigorate. Reinvent.

Over our 50+ years the Pico Group has mastered brand activation, crafting immersive experiences that deliver unforgettable and highly effective engagements to target audiences around the world.

Our uniqueness and strength lie in the diversity of our inspired professionals who blend skill sets across experience design, digital enablement and brand engagement to create powerful, engaging, activations engineered for superior results.

We call this Total Brand Activation.

4,000+
events activated worldwide

Official service provider for
3,500,000+ _{sq. m.}
of gross exhibition space

40
international awards

Global presence in
36 cities

Production facilities
about 70,000 _{sq. m.}

Some 2,300
talented people worldwide

Revenue over
US$681 million

Market capitalisation over
US$217 million

Pico Far East Holdings Limited
HKEX Stock Code
752.HK

Pico (Thailand) Public
Company Limited
Thailand MAI Stock Code
PICO

_{(As of 31 October 2023)}

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Pico Group Companies

Pico Group

Pico

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Pico+

Pico+ addresses the challenges arising from a constantly shifting marketing landscape. Through integrated engagement methodologies, Pico+ seamlessly blends digital, mobile, gaming, social media and other technology-based modes of engagement with real-life experiences to deliver impressive ROI. Pico+ is powered by a network of specialists: Each specialised agency and team drives an integrated 360-degree strategy through their unique entry points, creating promising returns that meet the ever-more sophisticated needs of our clients.

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Pico Pro
Pico Play

Pico Play is a global leader in the planning, design, development, and construction of world-class themed attractions and entertainment.

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TBA Creative Network

TBA Creative Network is a full service creative brand activation agency, specialising in below-the-line engagement for events/exhibitions and experiential marketing, from strategy through to results.

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PIXELS

PIXELS is the design and technology specialists who create immersive and cutting-edge interactive and engaging experiences.
Infinity Marketing Team

A fully integrated and award winning marketing, event, and promotion agency, Infinity Marketing Team (IMT) creates and executes campaigns designed specifically for each of our clients’ brand objectives.

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Epicentro

Epicentro is a boutique digital agency that specialises in digitally bringing brands to life, delivering powerful and engaging digital experiences from strategy to execution. The team believes that emotion is the key to bringing brands to life: harnessing the power of emotion which creates powerful conversations and unforgettable experiences between clients and their customers.

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MP International

MP International (MPI) is group of professional conference and exhibition organizers (PCO / PEO). Headquartered in Singapore with 10 offices across Asia and Europe, MPI provides a wide coverage of services to governments, trade, industry and professional groups; ranging from show conceptualisation to post-event evaluation and from exhibitors’ procurement to buyers’ recruitment. MPI’s philosophy is to deliver events that make our partners and clients stand out in a competitive marketplace; bringing their strong understanding of different cultures and business practices into each collaboration in order to seamlessly integrate their teams into any market or region.

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FUTR

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Global Link MP

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A.E Smith

A.E. Smith is a team of creative professionals assembled to help companies raise their corporate image to the next level. Headquartered in Shanghai, China with a proven track record of nearly 20 years, A.E. Smith provides a one-stop-shop service which covers the design, manufacture and management of every type of internal and external brand signage, display unit and visual identity elements; A.E. Smith’s goal is to identify a client’s brand image and help them create a visual identity system which reflects the brand’s core values.

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Jinjiang International Convention and Exhibition Center

Jinjiang International Convention and Exhibition Center The largest exhibition centre in Quanzhou, the JJCEC offers four exhibition halls covering 40,000 sq. m. of exhibition space. It is situated just 10 minutes by driving (6 km) from the Quanzhou Jinjiang International Airport and 15 minutes by driving (13.5 km) from the city centre.

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Yangon Convention Centre

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Vision

The global leader in total brand activation

Mission

Deliver tomorrow’s impactful experiences today

People

One team of energetic specialists embracing change

Process

One collective focus on solving business challenges today and tomorrow

Purpose

One aspiration in creating sustainable value for all stakeholders

Place

One integrated network operating in a borderless marketplace

Values and Culture

P

Passion

We are passionate about what we do

I

Innovation

We challenge the status quo and embrace new ideas

C

Commitment

We deliver with honour, integrity, and empathy

O

One Pico

We unite through diversity, equity, and inclusion

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Sustainability

As Pico enters our second half-century of operations, our corporate governance and responsible business practices will continue to act as a solid foundation what will ensure our long-term sustainability.

Pico believes in treating our employees, the wider community and the environment with care and respect. The trust of our staff, the support of our stakeholders and the continuing health of the communities we operate in and the environment that surrounds and sustains us have been crucial to the Pico Group’s global success. These factors will continue to play an ever greater and more interconnected role in the future.

The Pico Group is committed to working with our business partners in long-term, mutually respectful relationships, now and in the future. By adhering to responsible business practices and ensuring that we create optimal results for our clients, stakeholders, communities and the planet, we aim to drive positive change as we build and sustain a better world for all of us.

Since 2017, we have published our Environmental, Social and Governance (ESG) report on an annual basis. We are proud to announce that Pico has received numerous awards including ‘Best ESG’ awards at the China Financial Market Awards 2021, the InnoESG Prize 2019, and a Grand Award in the ‘Best ESG Report – Small Cap’ category at the 2018 Hong Kong ESG Reporting Awards.

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Life at Pico

Behind Pico’s many achievements lie our talented, passionate and determined people. They are the best at what they do, and they do their best for us.

Our fast-paced, inclusive and exciting company culture attracts passionate, visionary thinkers and team players, while our management nurtures talented people, helping them grow with the organisation through a clear, targeted career advancement plan.

Our local learning and development programmes are an important part of the career progression for our high-potential employees, while numerous corporate training courses help enhance the skills and abilities of all our employees.

Pico rewards performance. The performance-anchored reward approach measures your performance across four parameters: customers, internal business process, learning and growth and financial.

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