The solution involved the creation of a ‘Bobblehead House’, a stand-out structure designed to attract guests and encourage participation. Interactive and engaging, it offered guests the chance to have their photos taken, printed and placed onto one of 14 bobblehead options. The characters were strategically selected to be relevant at any location and event, including wedding expos, football games, motor shows, and more.

The use of handheld tablets during registration maximised throughput and opt-in rate, providing agents with a unique opportunity to engage with guests. As an enhanced personal touch, each guest left with their bobblehead in a custom State Farm box along with a business card from their local State Farm agent. Agents could also create customised social media graphics with bobblehead images of themselves, which they could share to invite guests to upcoming events. This approach further emphasised the personal connection between agents and customers.

The interactive nature of the events and the personal touch added by the custom bobbleheads contributed significantly to the success of the tour, leading to a memorable experience for guests and successful lead generation for agents.