The IMT team managed and directed the conceptual, pre-production, execution and post-production phases of the Gamerhood Challenge, including more than 200 pieces of related creative content. 

Within the 50,000 sq. ft. neighbourhood set itself, a carefully selected cast of influencers, gamers and content creators – each boasting their own followings – interacted in amusing and unexpected ways as they triggered various precision-engineered disasters upon themselves. These ranged from UFO crashes to more down-to-earth problems such as snow invading players’ houses, plumbing maladies and exploding popcorn – all engaging scenarios which familiarised the audience with the brand’s service offerings.

Each episode was broadcast live on Twitch and YouTube, while viewers could also actively compete for prizes – and learn more about insurance – in trivia rounds via two custom-designed Twitch extensions synched in real time. Further personalising the experience were options such livestreamed simulcast content and a choice of 10 behind-the-scenes videos-on-demand (VODs).