Infinity Marketing Team’s (IMT) activation of the State Farm Gamerhood Challenge earned the highest possible honour – Platinum – in the ‘Social Media Marketing – Use of Video’ category at the dotCOMM Awards.

State Farm Gamerhood Challenge aimed to connect the American insurance brand with Gen Z and millennial audiences. Consisting of a ‘gaming neighbourhood’ akin to an interactive gameshow, it featured a cast of popular streamers dealing with a litany of unpredictable-but-insurable events. The activity was an entertaining way for a challenging target audience to learn about the virtues of insurance whilst playing their own related trivia rounds. Bringing the concept to fruition was IMT, appointed by State Farm to oversee everything from strategy and concept development to design, production, social media strategy and talent sourcing.

The dotCOMM Awards are an international competition honouring excellence in web creativity and digital communication. They spotlight the role of creatives in the dynamic, constantly evolving web.

Click here for more information on the State Farm Gamerhood Challenge.

Click here for more information on the Awards.